Lasholiscious is a beauty company that specializes in lash extension applications and other beauty services. The sole owner, Jennifer Couto, is a certified medical esthetician. She started off doing just lash extensions and over the years her company has grown to other beauty services, such as micro-needling and teeth whitening!
Follow her on instagram! @lasholiscious
We were hired by Jen to help her expand her company. What better way than with a great website and logo makeover! We beautified her old website and made it look super clean and modern! Check it out! CLICK HERE
We created a new logo for Lasholiscious
Creating a simple logo required us to look into Jen’s business. Her idea was simply to place text and tagline in the logo. However, we decided to take it to another level for her and express the beauty of her work. Thus we started researching on fonts, graphics, and designs and finally came up with the following design.
The simplicity of this logo directly advertises her work. The main title “LASHOLISCIOUS” uses a simple san-serif font to make it more readable and bold for viewers, yet the tagline “Lashes & Beauty” use a fancy font to show case creativity, and artistic nature of her work. Finally, we opted to design lashes to show case the focus of her work directly in the logo.
Working On Website
When we started working on Lasholiscious website we realized that it used a custom Yola page generator. After researching and working on demo pages, we realized the potential and limitation of the Yola software. Thus we started to designing the pages.
The home page was designed to be simplistic. We focused on showcasing her work, and professional environment with colorful template and simplistic design. On the service page however, we took a more complex approach. Because of the number of work she had, it needed some visuals to promote her work. Therefore, we created a catalog like page breaking down her works in to two main categories: Lashes & Beauty. When we first started designing the page we had limited knowledge on how to create the content, and organize everything. But our communication with Jen led us to understand the basics of her business, and to categorize works, create descriptions, and place prices accordingly. Other pages were design in similar manner where a direct communication with the business owner was required for us to (1) design the page, (2) create content, and (3) proof read the work.
Even though we have not used the Yola software before, our team was able to undertake this task and give its 110% on this work. Now Jen’s clients enjoy her website and get information related to her work. It has been a pleasure working with Jen as our client who pushes her business model to online platform.
- Yola CMS software
- Adobe Illustrator
- Adobe Photoshop